Felda aims to sell handicraft in Harrods
Felda aims to sell its handicraft under the “Modern Malaysian” brand in strategic markets including the renowned department store Harrods in London.
Deputy Prime Minister Datuk Seri Najib Tun Razak said he hoped to see the objective become a reality in the next one year.
“It is my dream that Felda handicraft will be marketed in the shops in Harrods,” he said when opening the first Felda craft gallery in the Craft Complex in Jalan Conlay, here, Saturday.
Two more Felda craft galleries will be opened before the end of the year. Najib said the 11 Felda craft production centres established under the one region one industry project would be used to supply Modern Malaysian handicraft for the global market.
He said that under the Ninth Malaysia Plan, Felda planned to set up another 20 craft production centres.
Felda will also open more sales outlets in the coming five years.
Najib said Felda must develop handicraft production into a commercial enterprise, enhance the quality to enable export and make the industry the main source of income for its settlers.
He later launched a book written in English, “Modern Malaysian by Felda: A Tribute to Felda Craftspeople”.- Bernama www.dailyexpress.com.my
