Living Large, Living Jade: State-of-the-Art Design on the West Side
On a gritty block of West 19th Street sits a portal to another world. Well, at least another lifestyle. The disco ball hanging above the doorman gives it all away: This is the Jade, a converted residential building hiding 57 condos marketed to those who want to be Jade Jagger — or to live like her.
The who’s who of this building reads like a long list of movie credits, but it’s ultimately quite simple: This building is all about Ms. Jagger, who, in addition to being rock royalty, is now a brand. The central marketing idea is that this residence allows people to live her brand. Or as the promotional brochure urges in languid, curvaceous script: “Live Jade Jagger Style.” Read more…
July 27th, 2006 by Admin | No Comments »