The great love for trend-setting designs and detail is inspired by the special strategies adopted by Selva to maintain its position as the premium fashionable furniture brand. For more than three decades the Selva name has been a symbol of the highest degree of creativity, unique variety and fantastic quality. Today, this superior quality furniture has been introduced to the Middle East by Selva Style International.
Customers are also given an opportunity to experience the comfortable and beautiful ambience created by Selva’s custom-made furniture at a model villa of leading property developers, Dubai Properties.
The extravagant Selva range at the model villa includes a furniture from the exclusive exquisite collection called SelvaSolitaire that is studded with the crystals of Swarovski. The collection has been created under collaboration with the STRASS® Swarovski® Crystal, and offers a never-before-seen unique range of designs that were conceived by top Belgian designer, Axel Enthoven.
Carlo Moro, Managing Director of Selva Middle East, said:
‘Thanks to our tie-up with Dubai Properties, we are now able to provide discerning customers the opportunity to experience the ambience created by the range of unique Selva furniture. To master the art of luxury and stylish living, you have to actually feel Selva’s lifestyle concept, combining our furniture mix with home accessories, fabrics and lighting’.
Tanya Wakeham, Manager of Selva Middle East, added: ‘Selva is committed to delivering superior quality furniture that is created in classic, contemporary and modern collections for various target groups across the Middle East. We are confident that customers will take the initiative to furnish their homes with a premium brand like Selva’.
The world-renowned furnishing brand from Italy made its entry into the Middle East market in March by setting up, Selva Middle East in Dubai through a strategic alliance it reached with the Al Naboodah Group, one of the leading business houses in the region. Selva records annual sales of approximately Euro 73 million (Dhs. 350,000). It has 220 employees, and internationally Selva sells its products through over 3,000 dealers.
As part of its growth plans for the Middle East, Selva has opened a new 8,100 sq ft showroom in Dubai. The exclusive showroom in Dubai is located on Sheikh Zayed Road (off the Fourth Interchange), and is the first store in the world that is owned by Selva directly, and to sell directly to the end consumers, offering a vast array of timeless, beautiful furniture creations and ideas. Selva offers a whole range of furnishing concepts providing an opportunity for homemakers across the Middle East to share and feel the kind of creativity and quality craftsmanship that has been engaged in the making of each furniture.
Since it was launched in 1968, Selva has consistently grown from a manufacturer of classic era furniture to a complete lifestyle brand. Selva currently exports to over 50 countries throughout the world and has stores spread across London, Moscow, Beijing, Warsaw, and Dubai, epitomizing the international significance of the brand.
Tags: Modern Sofa Set
