Ethical design: sort the eco babble from the environmentally worthwhile
Trying to be an ethical consumer – let alone a manufacturer or designer – isn’t easy. Terms such as “eco-friendly”, “organic” and “sustainable” are now an essential part of any halfway decent organisation’s sales patter, and knowing when those words actually stand for something real is tricky. Which is why “transparency” is becoming the buzz- word these days in the world of design just as much as in the Houses of Parliament.
Take a company such as Mater (www.materdesign.com), from Denmark, which was recently given Wallpaper* magazine’s special award for best new interior design company. Mater, like every other savvy design company, is grappling with the problem of how to justify bringing new designs into a world already saturated with products. As its founder, Henrik Marstrand, puts it: “For every one of the millions of products we use to improve our lives, there are associated environmental, ethical and social consequences.” Mater’s powerful mission statement declares that it is “the home accessories brand that makes social responsibility timeless and alluring to consumers all over the world”. Read more…
February 23rd, 2008 by Admin | No Comments »

Much like we can expect from the American people in next year’s election, the votes among the nation’s top interior designers and manufacturers are split when it comes to forecasting what will be “hot” in home decor in 2008.
Practical minimalism